TikTok Influencer Marketing
What is TikTok?
TikTok is one of the biggest and fastest growing apps in 2020. It has made an exponential rise as one of the top of social media platforms in the past few years. TikTok now has a massive following that rivals other top social media platforms like Facebook, Instagram, and Snapchat. TikTok hit the market in September of 2017 and has quickly risen to prominence, especially for the younger spectrum of demographics. TikTok mainly consists of short video clips hat involve lip syncing, branded hashtags, dance challenges, and comedic videos.
TikTok Stats for 2020
TikTok currently has well over 800 million users worldwide. This means that it is currently more popular than Twitter, Snapchat, and Reddit.
TikTok has been downloaded over 2.5 billion times! It has been downloaded over 1 billion times with the Apple App Store, and over 1.5 billion time with Google Play.
During Q1 of 2020, TikTok was downloaded more than any other app in the entire Apple App Store.
Over 40 percent of the active users fall between the age range of 16-24.
The US has over 40 million monthly active users.
The average use time of the app is 52 minutes per user, meaning that not only has TikTok been downloaded by tons of people, but people are actually frequently using the app. Users open the app 5 times per day on average.
TikTok is available in 155 different countries.
What is influencer marketing?
Influencer Marketing is one of the newest and hottest marketing trends for 2020. It has been gaining lots of traction over the past few years. I would now definitely consider influencer marketing as a staple in digital marketing. Every business that is using some form of internet marketing should certainly consider adding influencer marketing campaigns to their marketing strategy.
Influencer Marketing is essentially a collaboration between a business and an "influencer". There are many different types of influencers. Some examples include celebrities, well-known figures, experts in particular niches, and popular social media users that have garnered large followings.
A brand or business can promote their products or services with the help of an influencer to gain more customers, but that's not the only goal that can be achieved with influencer marketing.
Increasing online presence and awareness can be accomplished with influencer marketing campaigns. Changing the overall view and sentiment of your brand is another common goal in influencer campaigns. Others just want to gain a larger online following.
Influencer marketing is a vital strategy to help grow your brand in 2020, but it's not always easy to find willing influencers to promote your business. That is where finding a reliable and reputable influencer marketing agency comes into play.
These influencer agencies already have well-established relationships with many different influencers across a large variety of social marketing platforms.
It's much easier to find influencers with the help of an agency, and some agencies have influencer marketing platforms set up. An influencer platform is an app or website set up to find both influencers and brands that are looking for collabs.
Most platforms have minimum requirements set up for the influencers. This is done to ensure that a specific following is achieved before the influencer can sign up with the platform. This prevents random social media users with minimal followings from signing up and clogging the platform.
It ensures that only useful influencers sign up and saves the businesses looking for collaboration a lot of time in the process of acquiring influencers.
In 2020, social media marketing, your own social network, and PPC ads aren't enough to really gain the competitive advantage that you're looking for. Influencer marketing will help you increase your user base, increase sales, and improve your online presence.
What is TikTok Influencer Marketing?
TikTok Influencer Marketing is basically influencer marketing campaigns that are solely focused on working with TikTok for their campaigns.
There are lots of reasons that a brand or business would only want to use a TikTok account for their influencer campaigns.
One reason could be that their target audience mainly falls into a younger demographic. Like we stated before, a very good majority of TikTok users are younger. Another reason that someone may want to just use TikTok for influencer marketing could be the fact that they are a music artist. TikTok is a huge driving factor for the music industry. Between the dance challenges and lip sync videos, TikTok is the perfect platform for a musician looking to help one of their hit songs go viral.
If you use TikTok you will notice that almost every song that gets hot on TikTok also ends up rising up the music Billboard Charts. Almost every popular song on TikTok also winds up dominating the radio waves as well. This is why using TikTok as a musician is a vital strategy for their music marketing in 2020.
If you have a brand or business that is looking to market to a younger crowd, or if you are a musician looking to market some of your songs, TikTok influencer marketing is a strategy that is sure to get you better results than any other form of digital marketing.
How do I start a TikTok influencer marketing campaign?
There are a few different ways to go for those looking to market on TikTok. You could start personally reaching out to different influencers on TikTok that have big followings, but that is a tactic that can be very time consuming and very draining. Influencers with huge followings are very likely to read their DMs considering that they probably get dozens, if not hundreds, per day. Even if a popular influencer does take the time to read your DM, the likelihood of them wanting to work with you is slim to none.
For those reasons, I would definitely recommend working with an influencer agency link up with TikTok creators.
Syft is a digital marketing agency that specifically specializes in influencer marketing. Not only do they have years of experience in the field, but they also have an innovative influencer marketing app as well.
Signing up is easy with a short form and then you will be able to use the app.
This app is an influencer platform that helps connect the brands and businesses looking for collaboration with the influencers that are actively looking for promotions.
The Syft influencer platform app is easy to use, and it allows you to search for influencers and sort them based on which social platform they are popular on. This means that if you are looking to start an influencer campaign solely with TikTok, the Syft app will make it a breeze to find popular TikTok influencers to work with.
Not only does Syft already have a huge base of influencers to work with, but we also use in-depth analytics to help track what is working and what's not. This will help you save money by spending less on campaigns that are unsuccessful, and it will help you make money by scaling up on campaigns that are working well.
If you have a brand or business that is looking to start an influencer marketing campaign using the TikTok social media platform, make sure to visit our website to get all of the help you need to be successful. You can reach out to us to speak with one of our experts, or just direcly sign up with the Syft app to get started!
With the increased usage of social media, using influencer marketing in 2020 is a neccesity for a truly successful digital marketing campaign.
Garnering the power of TIkTok with it's ever increasing popularity is also a must and combining the two for a TikTok influencer marketing campaign can be an extremely powerful marketing tactic for 2020 and beyond!