Social Media Marketing Strategy for 2021
What is Social Media Marketing?
Social Media marketing is using one or many different social media platforms to connect your business with a targeted audience to increase sales, drive website traffic, or increase your online presence.
There are many different platforms that you can choose to use when it comes to creating a social media marketing campaign.
Depending on your target audience and demographics, you may want to use just one or many different social platforms to advertise with. Some examples of different social media platforms that you can create campaigns with include Facebook, Snapchat, Tiktok, Pinterest, and Instagram.
Each platform has different demographics when it comes to the majority of their users, and that is why it is important to know your target audience well and to allow a proffesional social media marketing agency to help you run your ads.
Who should use social media marketing?
Becauase the reach of social media marketing platforms is so wide in 2021, almost every single business and brand should at least consider using social media marketing as one of their forms of advertisement.
Whether you are an ecommerce startup, a local landscaping company, or a huge tech company, there is almost always a place for social media marketing.
Whether you are looking to sell products or services directly, boost your online reach, or increase the positive sentiment of your brand, social media marketing can be the perfect tool to help your business succeed.
What tools are available for social media marketing?
If you are looking to blindly jump into this form of advertisement with no background, experience, or help, it can be very daunting and unprofitable to run a social marketing campaign. Luckily, in 2021, there is an enormous number of tools to help you achieve success. Here are some of my favorite social media marketing tools:
Any successful internet marketer knows that importance of analytics, as they are crucial for running a successful social media marketing campaign. Here are a couple of my favorite tools for social media marketing analytics:
This spectacular tool delivers real-time data-driven data that you can access and understand easily.
Reports show crucial performance metrics that can be exported to easy-to-read tables or graphs. The data that this tool provides helps you make all neccessary changes to your campaign to adapt to your audience effectively.
The information that CrowdBooster provides will help you improve upon your content and increase your engagement with your target audience. All of this will help increase your social media reach.
This is another great tool that is easy to use and affordable.
Agora Pulse provides analytics much like CrowdBooster, but they also have a few extra functions. Post scheduling can make it easier for you to reach your audience at the most effective time to maximize your engagement and reach.
On top of that, Agora Pulse also allows you to run promotions, contests, and quizzes.
It also has features that allows you look into what your competitors are doing to run successful campaigns so you can mimic that practices of the businesses that you want to surpass.
Content Creation Tools
Content is king is a well-known phrase throughout the internet marketing community. Being successful with social media marketing will require killer content, and these tools will help assist you in that regard:
This tool allows you to use a topic or keyword to find new and highly popular content ideas for your marketing campaign. Buzz Sumo also helps you to connect with some of the biggest and best influencers within your business' niche.
This is a tool for Instagram and Pinterest that allows you to pin to multiple boards at once. Not only will this help you save loads of time, but it will also increase the effectiveness and reach of the content that you are posting. Tailwind also helps you with scheduling and posting in bulk. The user interface is very sharp, and easy to work with. Tailwind is definitely one of my favorite content creation tools.
Lead Generation Tools
This is a lead generation tool that will help you find and acquire new target audiences, and understand what makes them tick. Tracking and reports will help you facilitate engagement with your audience. Audiense will also help you build organic relationships with customers.
This great tool has lots of diiferent features to help you generate new leads. Easy-to-use drag and drop templates makes it simple for you to create landing pages, popups, and aesthetically pleasing lightboxes. OptinMonster also has features to assist you in growing your mailing list. Another great function of this tool helps you to increase sales by recovering previously abandoned shopping carts.
In order to run highly successful social media marketing campaigns, visually appealing graphics are a must. These tools will assist you in making professional quality graphics.
This tool helps you to make professional grade videos on all of your social media platforms. Create storyboard templates that are highly appealing with drag-and-drop designs provided to you by Animoto. Using this tool will increase your engagement and your chances of going viral.
This tool allows you to optimize your social media graphics for all of your platforms. Upgrade your brand's visual graphics with easy to use templates from Visage.
With the rise in hacking, it has never been more important to protect your social platforms with enhanced security tools. These 2 security tools will ensure that all of the hard work that you put into your social media accounts won't be lost to a hack.
This tool isn't specifically designed for social media, but it is still a must-use tool for content creators. LastPass saves each of your individual passwords in an encrypted password vault. Now you can create unique, super-strong, and impossible to guess passwords for each of your platforms without having to worry about forgetting one. Just focus on remembering or writing down your master password for LastPass' password vault, and all of your accounts will be much safer.
This tool works for all of the major social media platforms, and monitors each of your accounts to ensure that hackers haven't compromised any of them. ZeroFox also protects your brand's image by automatically removing offensive or disruptive content from your pages. On top of all of that, this tool also removes any fake impersonation profiles to protect your followers from scammers.
Content Curation Tools
This tool makes curating content simple by collecting relevant media from a multitude of sites. The tool also schedules and customizes your posts for each target audience on all of your different social media platforms. Everypost assists you in maximizing your engagement and relevance for every single one of your posts!
This is a free tool that is simple to use, and very powerful. Use Hootsuite for post scheduling on essentially every single social media platform. Gain knowledge about your engagement with Hootsuite. and it will help you understand your campaign's performance to help you boost your social media accounts.
Who do I hire for my social media marketing?
Are you ready to figure out your social media marketing strategy? Look no further. Syft is here to help you manage all of your digital marketing needs, including Social Media Marketing.
If you are feeling like you don't know where to start, you are not alone. Social Media is not as elementary as it used to be. From figuring out your content marketing to choosing the right channels, Syft is here to guide you.
We put together a comprehensive and well thought out strategy and campaign for each of our clients.
A concsise and to the point strategy will help your brand or business overcome all of it's obstacles. Here is brief overview of what Syft will do for you to help you achieve all of your social media marketing goals:
1. Set goals that make sense for your brand or business.
Every social media plan needs to have realistic and attainable goals with a specific end-game to be achieved. Whether you are looking to sell a product or service, gain more followers, or increase your engagement, Syft is here to help.
2. Research your Target Audience
Without knowing your targetted audience inside and out, you will never be able to reach the amount of potential customers that you are aiming to acquire.
Thanks to our in-depth analytics tools, learning more about your target audience will be simple for Syft to acheive.
Once we have our foot down on the demographics of the customers you are trying to reach, doing so will be much less of a hassle.
No platform is one-size-fits-all and understanding that is one reason that Syft is a leading social media marketing agency.
3. Establishing Important Metrics
Reach, clicks, hashtag performance, and engagement are all important aspects of the social media world. Syft will help improve these, along with sentiment and organic engagement.
Doing so will help establish an effective social media marketing strategy that will actually work for your brand or business.
4. Competitor Research
Digging into what your successful competitors are doing to achieve their success is an important aspect of an effective social media strategy that is often overlooked by other social media marketing agencies.
Syft has innovative tools at our disposal to get an extensive and comprehensive grasp of what steps your competitors are taking to gain the competitive advantage.
Learning about this and then implementing for your social media platform is a vital task to help you succeed in all of your social media goals.
5. Assess what's working and what isn't
Our in-depth analytics will take a comprehensive dive into every aspect of your social media campaign.
Doing so will allow us to maximize the facets of your strategy that are working well, while minimizing wasted money spent on what's not.
6. Well-versed Communication with your Team
Collaboration is more important now in 2021 than it has ever been in the social media world.
Reporting our results and ways to improve your social media strategy is vital and will never be overlooked by Syft.
Easy to read reports and analytics is just another standard function for the professionals that we employ, and it will help you grasp the ROI that you are receiving from our services. Don't be left out in the dark with a sub-standard social agency.
Now that you know some of the tactics that we employ with our social media marketing strategies, take the next step by starting a social campaign with the experts at Syft today!