What is Facebook?

In 2020 this is basically a self-explanatory question considering that everyone and their mother has a Facebook account by now.

For those that may be in the older generation or that must be brand new to the internet, Facebook is a leading social media platform that allows people to share pictures, text-posts, video content, or memes to their friends.

Each user has their own "page" where they can post their non-branded or branded content permanently, and there is also something called Facebook stories which is more like Snapchat in where the content posted is only available for 24 hours for friends to view.

Facebook has been the leading social network since it's inception and it's massive popularity worldwide has also meant that Facebook has consistently been in the top 5 websites in terms of overall traffic.

Facebook was launched in 2004 and is now a publicly traded company.

The website started off catering to college students and very young demographics, but it has grown exponentially over the last 16 years into a website that is utilized by billions of people across the globe.

Businesses, brands, and well-known figures also can use a Facebook page to reach out to their clients, fans, and followers.

Facebook Statistics in 2020

Like I said before, Facebook has grown into a website that is utilized by nearly everyone. Almost everyone I know has a Facebook account and those who don't are typically either very very old and don't know how to work a computer, extremely private individuals, or those who want to be edgy or mysterious. Here are some vital stats for Facebook in 2020:

Facebook has 2.6 billion monthly active users with 1.73 billion of those users being active on a daily basis.

This means that 33.3 percent of the entire Earth's population is active on Facebook at least once per month.

That is wildly impressive considering that over 25 percent of the population is under 14 years old.

There is also 3.8 billion people (48.7 percent of the entire population) worldwide that don't have access to the internet.

Facebook is currently the 4th most visited website on the planet.

Only YouTube, Wikipedia, and Twitter get more monthly traffic.

Back in 2011 Facebook was actually the most visited website in the world.

Since more and more social media websites have became popular in the past decade, that probably took some traffic away from Facebook's dominance.

Being the 4th most visited website in the world is still an amazing feat that every website owner could only dream of.

Facebook reaches 60.6 percent of all internet users in the world.

This amazing surplus of users and website traffic equates to equally amazing revenue.

Facebook brought in $17.44 billion dollars in advertising revenue in Q1 of 2020 alone!

There are over 90 million businesses in the world that use Facebook to reach their audience.

Of those 90 million businesses, 5 million of them actively spend money on advertisements through their platform.

7/10 adults in the United States actively use Facebook, and 65 percent of Facebook users are under the age of 35.

Mobile devices are an extremely popular method of visiting Facebook's site as 96 percent of Facebook's active users use their mobile device to access Facebook.

Facebook has a very engaged audience. Users of Facebook average 58.5 minutes on the website each and every day.

This is an extremely high engagement rate that shows how popular their site really is.

Facebook is a favorite for marketers in the United States as 86 percent of them utilize Facebook for creating advertising campaigns.

These campaigns are clearly effective considering that 78 percent of American consumers have discovered new retail products via Facebook.

What is Influencer Marketing?

Influencer marketing is essentially a collaboration between a brand or business with an "influencer" on a social media channels such as Facebook.

There are lots of different marketing strategies out there, and influencer marketing is one of the newer ones that has only been around for a few years.

Because it is still fairly new and not yet fully saturated, influencer marketing is a great way to receive crazy high ROIs.

Influencer marketing campaigns can be created with a variety of different goals in mind.

Some businesses simply want to sell their product, while others may want to increase awareness of a new product or service that they are offering.

Others may want to increase their own social media following or change the overall sentiment of how their brand is perceived.

While you are typically in control of every advertising campaign that you create, it is much more effective to allow the influencer you work with to reach out to their audience the way that they see fit. Many influencers create a culture with their following and know how to reach(or "influence") them much more effectively than you would.

Finding an influencer that is an expert in your brand or business' niche is highly recommended because you typically see much better results in comparison to just using a popular celebrity with a huge following.

For instance, if you are releasing a new product in the beauty/cosmetology industry, it would be much more effective to use a popular influencer that is known for makeup tutorials rather than just a random person that has millions of followers.

While influencer marketing can be extremely effective, it can be very difficult to try to do on your own.

Randomly reaching out to well-known influencers through DMs will likely leave you disappointed, on read (if they even bother to read your message), and discouraged from pursuing this type of marketing strategy.

What is Facebook Influencer Marketing?

Facebook influencer marketing is simply influencer marketing utilizing the Facebook social media platform.

There are different demographics and age groups on each and every one of the major social media websites out there, and this means your targeted audience has a lot to do with the social media platform you want to look for influencers with.

While there are a lot of younger users on Facebook, it is definitely one of the broader social media platforms when it comes to the age groups of those using the site.

This means that if you have more of a general product or business that doesn't need to target a very young audience, Facebook could certainly be the correct social platform for you to go with.

Your brand or business may also want to go with Facebook influencer marketing campaigns due to the extreme popularity of the site itself and the crazy amount of people that you will have the potential to reach.

There may be other reasons why one would want a Facebook influencer rather than an Instagram influencer, and if you are not sure what you need you can always consult us to get your brand connected with the right influencer with the right type of content.

Who should I go to for Facebook Influencer Marketing?

Like I mentioned before, trying to find influencers on Facebook can be a very time consuming and discouraging process.

Most influencers that have hundreds of thousands or millions of followers don't have the time to read through each and every one of their DMs considering that they probably get hundreds or thousands per day. This is why it is crucial to use a influencer marketing agency that has a large network of influencers.

Syft.la is the perfect company for those looking to start a Facebook influencer campaign.

Not only does Syft specialize in influencer marketing as a whole, but we also have a unique influencer platform that allows you to do influencer searches of our database based upon which social media platform you want to target.

This means that you can quickly and easily sift through our network of potential influencers that use Facebook to find the perfect influencer for your campaign.

On top of the expertise Syft offers in the influencer marketing industry and the amazing app that makes influencer discovery a breeze, Syft also has in-depth analytics that allow use to analyze your campaigns.

With this data we are able to determine what is working the best for you and your business so you can scale and continue to achieve the results that you want to see.

We are also able to see which campaigns may not be getting you the best ROIs so you can discontinue any campaign that isn't getting you the best bang for your buck.

Syft actively works with thousands of wildly popular influencers across multiple social media platforms, and this will take the headache away from those of you that are struggling to find the right influencer for your campaign. From micro influencers that dominate specific niches to well-known social media influencers with millions of followers, Syft has you covered!

Contact Syft today to get started with a Facebook influencer marketing campaign today!