What is Snapchat?

For those of you that must be from an older generation or apparently living under a rock, Snapchat is an award winning social media marketing platform.

Snapchat features short text, image, or video messages that can be sent to another user. These messages will only pop up for 1-10 seconds depending on which option was selected by the sender. Once the text message, image, or video has been watched by the receiving party, it is then gone forever.

Another cool feature of Snapchat that sets it apart from other social platforms is the ability to see if the person you messaged screenshots this message in real time.

Snapchat has been a very popular platform, especially for the younger generation. This means that it can be a vital tactic in your digital marketing strategy if a younger crowd is your target audience, but we will get more into that later.

Snapchat also features filters and lenses to spice up photos or videos. The filters accomplish fun and exciting changes for the user. Some examples of filters include faceswap (swapping your face with someone elses), visual enhancements to improve the users appearance, adding a beard or mustache to the users face, gender swap (seeing what you would look like as another gender), and don't forget the aging filter to see what you will look like as an old man or woman.

Snapchat Stats for 2024

As I mentioned before, Snapchat is an extremely popular social media platform. It has a staggering 229 million active daily users as of Q1 2024. This is a huge rise of %186 from 2015 when Snapchat only had 80 million active daily users.

53 percent of Snapchat's active daily users fall in between the ages of 15-25. This means that Snapchat is one of the most popular social platforms for teens.

There are over 210 million "snaps" sent out everyday on Snapchat.

A new report suggests that Snapchat is in 2nd place in terms of overall mobile bandwith usage. YouTube is in 1st place in this category, which makes sense considering that videos take up a lot of bandwith.

The average user on Snapchat opens their camera 20 times per day, and 63 percent of Snapchat users say that they visit the site daily.

4 out of 10 Snapchatters claim that they discover new brands through Snapchat influencer marketing.

What is Snapchat Influencer Marketing?

As I mentioned in the stats above, four in ten users find new brands through Snapchat influencer marketing.

Influencer marketing is essentially a collaboration between a brand and an "influencer" on a social media platform.

Influencers come in many different shapes and sizes, and while many celebrities garner their huge following to become influencers, you definitely don't have to be an A list celebrity in order to be an influencer.

Some influencers are well known social media figures that have never spent a day in Hollywood. Others are experts in their particular niche field.

The main requirement to become an influencer is to have a decent sized following that you have the ability to influence into wanting to try a new product, service, or brand.

Snapchat influencers can promote a product or service in many different ways. It is always important to allow the influencer to have creative control when it comes to reaching out to their following. This is because the influencer knows their audience better than anyone else, and with this knowledge they can be a lot more effective when it comes to "influencing" their audience with a promotion.

Digital marketing and social media marketing has evolved quite a bit over the past few years, and influencer marketing campaigns have become vital for brands that want to grow exponentially.

If you have a brand or business that is looking to target teens, it would certainly be in your interest to work with influencers on Snapchat.

How do I start a Snapchat influencer marketing campaign?

Finding a social media influencer that is highly popular and willing to work with you can be a very difficult challenge. Randomly reaching out to a social platforms influencer rarely works out. Just consider how many DMs and private messages that they receive every single day.

The more popular the influencer, the less likely that you will receive a response.

This is where most people need help with a top influencer marketing agency.

Many marketing agencies don't focus on influencer marketing, so make sure that you search for influencer agencies that specialize in thsi field. The best influencer agencies have already worked with many different celebrities, well-known figures, and top influencers. This makes it easy for them to connect brands with successful influencers that will get the job done.

Who should I work with for a Snapchat Influencer Marketing Campaign?

Syft is an example of a pristine influencer agency in the United States that works with the top content creators on every one of the major social media platforms, including Snapchat.

Syft is a full-service digital marketing agency, but we specialize in influencer marketing and that's where we thrive.

Syft has an innovative influencer marketing platform app that makes it easy for brands and businesses to connect with an influencer on the social media channel of their choice.

The app allows influencers that are looking for collaboration to sign up for their platform and become searchable for the brands that are looking for collaboration. This app makes it a breeze for businesses to choose the specific influencers that they want to work with.

Syft will also help you in choosing or finding the right influencer, and with the amount of experience that we have in the influencer marketing world, we are certain that we can create a highly successul and profitable campaign for any brand or business out there.

Syft also uses in-depth analytics to help understand the numbers and success of a specific marketing campaign.

We then use these analytics to scale the tactics that are working the best for your company, and halt any campaign that isn't garnering high ROIs.

With the experts at Syft, and the expansive network of influencers that we work with, we are confident that we can create a successful Snapchat influencer marketing campaign for you and your business!