What is influencer marketing?

Influencer Marketing is one of the many different types of digital marketing strategies used in 2020.

It has been gaining tons of traction over the past 2-3 years. Using optimized influencer marketing strategies can garner some of the highest ROI's in comparison to other forms of internet marketing.

Influencer marketing is basically a combination of product placement/social media marketing, and it is a collaboration between a brand and popular figures on social media platforms known as influencers.

What is an influencer?

An influencer is a popular figure on one of many different social media platforms that is willing to work with brands or businesses to help promote their products or services.

Some examples of the most common social media platforms that influencers use include TikTok, Snapchat, Facebook, YouTube, Twitch, Pinterest, and Twitter.

What is a micro influencer?

A micro influencer is essentially exactly the same as a normal influencer except they typically have a much smaller following, but are still popular for the particular niche that they are in.

An example of a micro influencer could be a gamer that is ranked number 1 in the world for a particular video game that isn't one of the most popular games in the world, but still has somewhat of a cult following.

Another example of a micro influencer could be a person on Twitter that is an absolute expert when it comes to building gaming computers.

While he might be one of the most popular computer builders out there, that particular niche will probably never garner him millions of followers, and he or she may have 7 or 8 thousand followers, but if you were to come out with a gaming computer component you would definitely want to work with them.

What are some examples of an influencer marketing campaign?

Let's say that a new brand that specializes in fishing gear and baits just came out with a new bait that garners results when it comes to catching fish.

It would be tough for this company to start selling massive amounts of their new product because they are just getting started and little to no one has heard about their brand or product yet.

This is an ideal situation for an influencer marketing campaign.

An influencer marketing agency would pair the brand with highly popular social media figures that specialize in fishing.

Let's say that this popular fisherman is very popular on YouTube.

The influencer marketing agency would give this influencer the new bait from the brand and all of the needed information on how to use the product.

The influencer could then make a post on Instagram showing a picture of the new bait and giving a detailed description on why he loves using that bait.

The influencer could also post a video of him using the new bait in action, and catching huge fish while doing so.

All of the followers of this influencer would then see the fisherman using the new brand's product and they would be 'influenced' to purchase it since one of their favorite fisherman successfully used the product.

Another example of influencer marketing could be a makeup company that just came out with a new foundation or lipstick.

The influencer marketing agency would pair this business with popular influencers on social media platforms that specialized in beauty, fashion, or makeup tutorials.

These influencers would make a variety of different types of posts about the new product. Again, this could be a simple picture/post, a makeup tutorial using the product, or a comprehensive video series on the products.

The followers of these influencers would be then aware of the new foundation or lipstick that was out on the market, and have an exponentially larger chance of trying it out.

The final example of an influencer marketing campaign could be a musician that just dropped a new banger of a song.

The influencer marketing agency would pair that musician with highly popular influencers in the space, or possibly highly popular TikTok influencers that create viral dance challenges.

The TikTok influencer would then create a dance challenge video using that musician's song, and that would greatly increase the chances of the song going viral and reaching a higher spot on the Billboard charts.

Can I do my run influencer marketing campaign?

This is a tricky question to answer, but generally the answer would be no.

It can be very difficult to get a viral star to respond to your DM because they likely get dozens, if not hundreds, of these types of requests per day.

That is one big reason why it is important to work with a reliable and reputable influencer marketing agency if and when you want to start an influencer marketing campaign.

Not only do they have a lot more connections in the industry, but they also have the expertise to create a successful campaign.

The best influencer agencies also have a variety of analytical tools at their disposal to measure the vital stats of a campaign.

Having this type of information can be the difference in getting a huge return on your investment and wasting your money on an unsuccessful campaign.

What is an influencer marketing platform?

An influencer platform is a platform created by an influencer marketing agency with the intention of connecting brands and businesses that need influencer marketing with the types of influencers that they need to have an amazing campaign.

Most influencer marketing platforms have minimum requirements when it comes to the size of the influencer's following.

They do this so that only popular influencers sign up for their platform and your time won't be wasted with a wanna be influencer that only has 90 followers on their Instagram.

Some influencer marketing platforms also have built in analytics features so you can follow every step of your campaign as it happens, and make any necessary changes to your next campaign to make it even better.

Who should do my influencer marketing?

Syft specializes in these types of influencer strategies with a vast network of highly popular influencers.

Finding influencers that have enormous followings, and also coincide with your brand's particular niche can be very tricky. Syft helps to make the process easy and simple.

Our innovative app and influencer marketing platform is built with cutting edge tech.

The simplicity makes finding social media influencers and content creators to influence your potential customers purchasing decisions a breeze.

Influencer Marketing works by connecting well known influencers with your target audience.

The influencer's content is strategically created based on the needs of your brand or business.

Campaigns can help your business grow in a variety of different ways.

They can help you sell your products/services, increase your online presence, alter sentiment, or increase your following.

The options are truly endless with the right marketing agency, and we have mastered every facet of the digital marketing spectrum.

When our influencers share content, it is almost always exclusively created by the influencers themselves. This may seem counter productive, but keep in mind that each influencer knows their audience better than anyone else.

They worked hard to create a specific vibe and culture for their platform.

This means that they know how to reach their audience better than anyone else would.

This is where many influencer agencies make their biggest mistake. Rather than giving creative control to the influencers, they want to take the reigns. Believe me when I say that this is not the route to take.

There are many different types of influencers on many different platforms, but no digital marketing agency has more reach than Syft.

There's celebrity stars on Twitter, micro influencers on Instagram, comedic stars on TikTok, and beyond.

Syft, by far, has the most extensive network of influencers.

Influencer campaigns and influencer marketing strategies are some of the most important facets of digital marketing in 2020.

You won't find any other agency that knows this inside and out better than Syft.

Don't just create content and hope that it gets out to the masses. For influencers to work, you need an agency that works even harder!

Google Ad campaigns and social media marketing isn't enough for you to truly dominate your competitors in 2020.

Take the next step in growing your brand or business by starting an influencer campaign with Syft today! You certainly won't regret it.